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Cultural Identity: Between Reality and Fiction

A Transformation of Genre and Roles in Mexican Telenovelas



María de la Luz Casas Pérez 

Tecnológico de Monterrey Campus Cuernavaca


This article reviews the concept of cultural identity vis-à-vis the viewing of soap operas, or telenovelas, within the Mexican context. The patterns of viewing, role modeling, narrative, and other characteristics are reviewed to define the ways in which this audiovisual genre contributes to the building of cultural elements within Mexican society.


Keywords: Telenovelas; Genre; Roles; Cultural Identity and Mexico.

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