A Study of the Relationship Between Internet Diffusion and Culture

Examines the relationship between the cultural dimensions proposed by Hofstede and the Internet adoption rate of nations. Data from sixty-two countries are used to establish a regression model and the empirical results show that cultural traits such as "uncertainty avoidance " and "masculinity " index of a nation are significantly related to the nation's Internet dijfusion rate.

Reference: Nath, Ravi and Murthy, N.R. Vasudeva (2004) "A Study of the Relationship Between Internet Diffusion and Culture," Journal of International Information Management: Vol. 13: Iss. 2, Article 5. Retrieved from https://scholarworks.lib.csusb.edu/jiim/vol13/iss2/5

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